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<title>Apress December Newsletter</title>
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<table width="100%" border="0" cellpadding="0" cellspacing="11" bgcolor="#666666"><tr><td><table width="577" border="0" align="center" cellpadding="0" cellspacing="0" bgcolor="#FFFFFF"><tr><td height="82"><img src="http://www.apress.com/img/nl_assets/header_logo_666.jpg" width="577" height="82" alt="Apress"/></td>
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</tr><tr><td valign="top" bgcolor="#FFFFFF" style="padding:11px"><p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">December Newsletter</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Welcome to Apress’ inaugural monthly Newsletter. Our mission is to publish products that help you utilize the latest technologies to accomplish your goal—whatever platform or language you prefer. These monthly newsletters will keep you up-to-date on our latest releases, best-sellers, and what we have in the works—together with the latest tech news from conferences we’ve attended and information on how you can join our successful User Group Program.</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Keep an eye out for this newsletter the first week of every month, and we’ll make sure to keep you informed on what’s happening here at Apress.</p>
<table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="50%"><p class="feature" style="font-family: Tahoma, Arial, Helvetica, sans-serif;font-size: 22px;font-weight: bold;text-align: right;margin-top: 5px;margin-bottom: 6px">Master Core Data and the New APIs in iPhone SDK 3</p>
<p class="meta_right" style="font-family: Verdana, Geneva, sans-serif;color: #333;font-size: 10px;margin-top: 5px;margin-bottom: 6px;text-align: right"> More iPhone Development<br/>
by Dave Mark & Jeff LaMarche <a href="http://app.streamsend.com/c/7587061/11851/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F143022505x" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Learn More »</a>
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<td class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><img src="http://www.apress.com/img/nl/MoreiPhone.jpg" width="277" height="350" alt="Pro Silverlight 3"/></td>
</tr></table><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td><p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><a href="http://app.streamsend.com/c/7587061/11861/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F143022505x" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">More iPhone 3 Development: Tackling iPhone SDK 3</a> digs deeper into Apple’s latest SDK. Best-selling authors Dave Mark and Jeff LaMarche explain concepts as only they can, covering topics like Core Data, peer-to-peer networking using GameKit and network streams, working with data from the web, MapKit, in-application e-mail, and more. All the concepts and APIs are clearly presented with code snippets you can customize and use, as you like, in your own apps. </p></td>
</tr></table><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="50%"><p class="feature" style="font-family: Tahoma, Arial, Helvetica, sans-serif;font-size: 22px;font-weight: bold;text-align: right;margin-top: 5px;margin-bottom: 6px">The Latest Guides to Azure and Silverlight 3</p>
<p class="meta_right" style="font-family: Verdana, Geneva, sans-serif;color: #333;font-size: 10px;margin-top: 5px;margin-bottom: 6px;text-align: right">Introducing Windows Azure<br/>
by Henry Li <a href="http://app.streamsend.com/c/7587061/11871/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F143022469x" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Learn More »</a></p>
<p class="meta_right" style="font-family: Verdana, Geneva, sans-serif;color: #333;font-size: 10px;margin-top: 5px;margin-bottom: 6px;text-align: right">Pro Silverlight3 in C# <br/>
by Matthew MacDonald <a href="http://app.streamsend.com/c/7587061/11881/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430223812" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Learn More »</a></p></td>
<td class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><img src="http://www.apress.com/img/nl/A2.jpg" alt="Windows Azure and Silverlight 3 books" width="277" height="272" border="0"/></td>
</tr></table><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td width="33%" valign="top" class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">Latest Books</p>
<ul><li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11891/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430223596" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">iPhone User Interface Design Projects </a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11901/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430224037" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">iPhone Advanced Projects</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11911/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430223812" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Pro Silverlight 3 in C# </a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11921/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430224916" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">LEGO MINDSTORMS NXT 2.0 </a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11931/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430272252" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Beginning BlackBerry Development </a></li>
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<td width="33%" valign="top" class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">Forthcoming Books</p>
<ul><li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11941/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F143022455x" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Introducing .NET 4.0</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11951/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F143022469x" style="text-decoration: none;font-weight: normal;color: #036">Introducing Windows Azure</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11961/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430218592" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Learn Cocoa on the Mac</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11971/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F9781430225058" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">More iPhone 3 Development</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11981/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430226560" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Advanced BlackBerry Developmen</a>t </li>
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<td width="33%" valign="top" class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">Best-sellers</p>
<ol start="1" type="1"><li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/11991/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430223812" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Pro Silverlight 3 in C#</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/12001/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430219483" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Coders at Work</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/12011/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430224592" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Beginning iPhone 3 Development: Exploring the iPhone SDK</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/12021/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430224037" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">iPhone Advanced Projects</a></li>
<li style="margin-bottom: 5px"><a href="http://app.streamsend.com/c/7587061/12031/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F1430223979" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">CSS Mastery: Advanced Web Standards Solutions, Second Edition</a></li>
</ol></td>
</tr></table><table width="100%" border="0" cellspacing="0" cellpadding="0"><tr><td><p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">Conference News and Notes:</p>
<p class="subtitle" style="font-family: Verdana, Geneva, sans-serif;font-size: 14px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #666">PASS Seattle <span class="titledate" style="color: #999;font-size: 12px;font-weight: normal">November 2-6</span></p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Apress attended the premier SQL Server event of the year: PASS Seattle. On display was our extensive line of SQL Server 2008 books, which included the recently released <a href="http://app.streamsend.com/c/7587061/12041/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F1430224134" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Beginning SQL Server 2008 Administration</a> and <a href="http://app.streamsend.com/c/7587061/12051/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F1430223731" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Pro SQL Server 2008 Administration</a>. SQL Server is currently between big releases with release 2 due out soon. The primary goal of the new release is to add support and features related to business intelligence (BI). There’s also a new focus on scalability, with support for more processors in a single box. We were proud to be the only publisher to have a booth in the PASS exhibit hall and are looking forward to being a part of another worthwhile event next year.</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"> </p>
<p class="subtitle" style="font-family: Verdana, Geneva, sans-serif;font-size: 14px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #666">PDC Los Angeles <span class="titledate" style="color: #999;font-size: 12px;font-weight: normal">November 16-20</span></p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px"><span class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Apress was in Los Angeles for the 2009 Professional Developers Conference organized by Microsoft. We took the opportunity to announce the first wave of our .NET 4.0 line lead by the much anticipated <a href="http://app.streamsend.com/c/7587061/12061/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F143022469x" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Introducing Windows Azure</a>. As soon as the new platform is released, <a href="http://app.streamsend.com/c/7587061/12071/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F143022455x" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Introducing .NET 4.0: with Visual Studio 2010</a> will follow along with two longstanding bestsellers, <a href="http://app.streamsend.com/c/7587061/12081/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F1430225491" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Pro C# 2010 and the .NET 4.0 Platform, Fifth Edition</a> and <a href="http://app.streamsend.com/c/7587061/12091/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fapress.com%2Fbook%2Fview%2F1430225297" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Pro ASP.NET 4.0 in C# 2010, Fourth Edition</a>. Silverlight was also a hot topic at PDC as Microsoft announced that Silverlight 4 will be released by the middle of 2010. We’re planning a comprehensive line of Silverlight 4 books to coincide with the new release to keep you informed of all the new features. </span> </p></td>
</tr></table><table width="100%" border="0" cellspaceing="0" cellpadding="0"><tr><td style="border-top:1px solid #666666;border-bottom:1px solid #666666;"><p class="feature_secondary_right" style="font-family: Tahoma, Arial, Helvetica, sans-serif;font-size: 18px;font-weight: bold;text-align: right;margin-top: 5px;margin-bottom: 6px">Build Ultra-Fast and Ultra-Scalable Web Sites using ASP.NET and SQL Server</p>
<p class="meta_right" style="font-family: Verdana, Geneva, sans-serif;color: #333;font-size: 10px;margin-top: 5px;margin-bottom: 6px;text-align: right">Ultra-Fast ASP.NET <br/>
by Richard Kiessig. <a href="http://app.streamsend.com/c/7587061/12101/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fbook%2Fview%2F9781430223832" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Learn More »</a></p></td><td width="33%" align="left" style="border-top:1px solid #666666;border-bottom:1px solid #666666;"><img src="http://www.apress.com/img/nl/9781430223832_cw.jpg" alt="Ultra Fast ASP.NET"/></td>
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<p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">Apress User Group Spotlight</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Highlights from two November User Group meetings:</p>
<p class="subtitle" style="font-family: Verdana, Geneva, sans-serif;font-size: 14px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #666">MetroMac <span class="titledate" style="color: #999;font-size: 12px;font-weight: normal">November 6</span></p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">What does it take to get started in iPhone Development? <a href="http://app.streamsend.com/c/7587061/12111/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.metromac.org%2F" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">MetroMac</a>’s November meeting featured Jeff LaMarche, best-selling author of <em>Beginning iPhone 3 Development</em> and <em>More iPhone 3 Development</em> at the <a href="http://app.streamsend.com/c/7587061/12121/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apple.com%2Fretail%2Fsoho%2F" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">Apple Store in SoHo</a>. Jeff provided a brief history of programming and then covered all of the information needed to begin developing for the iPhone and iPod Touch from every possible programming background. He also answered a range of audience questions, including “why hasn’t someone developed an app that lists open parking spaces in SoHo?”</p>
<p class="subtitle" style="font-family: Verdana, Geneva, sans-serif;font-size: 14px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #666">NYC .NET Developers User Group <span class="titledate" style="color: #999;font-size: 12px;font-weight: normal">November 19</span></p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Apress hosted the November monthly meeting for the <a href="http://app.streamsend.com/c/7587061/12131/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.nycdotnetdev.com%2F" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">NYC .NET Developers Group</a> in our NY office. Navneet Srivastava from Emerging Health Information Technology covered the basic concepts of Parallel Programming, related patterns, demos, and .NET 4.0 support. Parallel Programming can be complex and labor-intensive, but the manycore shift presents an unprecedented business opportunity for developers to design new software experiences.</p>
<p class="subtitle" style="font-family: Verdana, Geneva, sans-serif;font-size: 14px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #666">Apress User Group Program</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Apress is committed to supporting the tech community. With over 1,700 registered User Groups on apress.com, there are meetings happening every week all over the world. Why not<a href="http://app.streamsend.com/c/7587061/12141/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fcommunity%2Fusergrouplist" target="_blank" style="text-decoration: none;font-weight: normal;color: #036"> find a user group</a> near you? If you run a User Group, <a href="http://app.streamsend.com/c/7587061/12151/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fcommunity%2Fusergroup_signup" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">sign up your User Group</a> to take advantage of our exclusive Apress User Group benefits.</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">For more information about the Apress User Group Program, please visit our <a href="http://app.streamsend.com/c/7587061/12161/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fcommunity%2Fusergroup" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">User Group pages</a>.</p></td>
</tr></table><table width="100%" cellpadding="0" cellspacing="0" border="0"><tr><td width="33%" align="center" valign="middle" style="border-top:1px solid #666666;"><a href="http://app.streamsend.com/c/7587061/12171/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.twitter.com%2FApress" style="text-decoration: none;font-weight: normal;color: #036;border:none;"><img src="http://www.apress.com/img/nl/FollowUs.jpg" alt="Follow Apress on Twitter"/></a>
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<td valign="bottom" style="border-top:1px solid #666666;"><p class="title" style="font-family: Verdana, Geneva, sans-serif;font-size: 16px;font-weight: bold;margin-top: 5px;margin-bottom: 6px;color: #333">Apress on Twitter</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">We tweet about what we're up to, what our authors are up to, and about anything else that takes our fancy. We even offer exclusive deals to our followers, so what are you waiting for? Come find us at <a href="http://app.streamsend.com/c/7587061/12181/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.twitter.com%2Fapress" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">@apress</a>.</p>
<p class="default" style="font-family: Verdana, Geneva, sans-serif;font-size: 12px;margin-top: 5px;margin-bottom: 6px">Want to know what’s hot of the presses? We also have a new secondary account that'll keep you informed of our books as they publish, backing up our regular <a href="http://app.streamsend.com/c/7587061/12191/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.apress.com%2Fresource%2Ffeed%2Fnewbook" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">'New Titles'</a> RSS feed. Follow <a href="http://app.streamsend.com/c/7587061/12201/n9EDiJ0/hbs1?redirect_to=http%3A%2F%2Fwww.twitter.com%2Fapressbooks" target="_blank" style="text-decoration: none;font-weight: normal;color: #036">@ApressBooks</a> for these updates.</p></td>
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